Eligible small and medium-sized businesses are starting to receive Google Ads credits in their accounts over the coming weeks. If […]
Month: May 2020
Has your opinion about attending conferences changed? Take our survey
Several weeks ago, we asked our community of digital marketers and marketing technologists how the felt about the prospect of […]
SEOs and developers: Why they’re better together [Video]
[embedded content] SEO teams are responsible for their organizations’ organic visibility, yet, as In-House SEO Advisor for Search Engine Land […]
The Ultimate Guide to Podcast Audio, According to HubSpot’s Podcast Experts
In 2019, Google began rolling out what is arguably one of the most significant changes to its search engine since […]
The 13 Best Email Template Builders for Any Budget
Email marketing is an undeniably powerful strategy for lead acquisition and customer retention — in fact, 59% of marketers say […]
How to Run a Successful Grassroots Marketing Campaign [+ Examples]
When I try to think of marketing campaigns that were emotional and memorable, one of the first ones that comes […]
The Plain-English Guide to GCLID
90% of all web searches happen on Google, which means, if you’re a marketer, you should probably know the ins […]
29 Free Resume Templates for Microsoft Word (& How to Make Your Own)
No matter what industry you work in (or your experience level in that industry), a plain, black-and-white resume written in […]
Nearly two-thirds of online publishers saw lower CPMs in early May
Technology companies and agencies have been reporting that CPMs are down for the past two months, although they’re now creeping […]
Online ad revenue was almost $125 billion in 2019 but growth is slowing
Digital advertising in 2019 was worth $124.6 billion, according to the IAB and PriceWaterhouseCoopers. That’s about $54 billion more than […]