In 2020, advertising on Amazon is undoubtedly one of the most effective options for getting your products or services in front of a large audience.
In fact, 56% of consumers visit Amazon before any other site.
I’m all too familiar with the power of Amazon. It’s now the first site I visit to shop for almost anything, ranging from vacuum cleaners to Mother’s Day gifts to workout gear. Best of all, it’s a great option for discovering new brands.
Amazon offers multiple options for small businesses looking to advertise tangible products on the platform — plus, opportunities to advertise non-tangible services, as well. But oftentimes, the e-commerce giant can feel overwhelming or out-of-reach for small businesses.
Fortunately, the folks at Business Financing Co. put together the following infographic, which explores four options for small businesses looking to advertise products on Amazon, plus alternative options for small businesses with non-tangible services.
Keep reading, and then decide for yourself which option is best-suited for your own marketing strategy. Additionally, take a look at The Ultimate Guide to Amazon Advertising if you’re interested in creating a comprehensive Amazon advertising strategy.
Originally published Jun 1, 2020 7:00:00 AM, updated June 01 2020