Google Ads Report Editor gets a new look

Google Ads has rolled out a new look for Report Editor (located under Reports in the UI). I started seeing this new layout for setting up Custom reports in some accounts a few weeks ago when I was looking into the changes to Location reporting.

With this update, Report Editor is set up more like Data Studio with the dimension and metrics panel on the right. There are also more visualization features like conditional formatting as well as the ability to filter and sort data with dropdowns next to each field. There are still the set of pre-defined reports.

Why we care. Custom reports in Report Editor gives you a way to visualize campaign performance in various ways without having to leave the UI. It also has gives you segmentations like Location Type that aren’t in the main UI anymore. It does have limitations — there’s no option for a bar chart with a secondary axis, for example.


About The Author

Ginny Marvin is Third Door Media’s Editor-in-Chief, running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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