As much of the world begins to explore the reopening of businesses and more relaxed social distancing measures, the question many in the marketing industry are wondering is what that means for in-person events.
In order to better understand that ourselves, we are surveying our audience of digital marketers and marketing technologists every two weeks to gauge exactly how everyone is feeling about attending live events in the 4th quarter of this year.
As a producer of live events that has seen its own calendar disrupted, we, of course, have a vested interest in understanding sentiment around live event attendance. But we are not alone in this community. That is why we will publish this data every two weeks on our website and in our newsletters so others can benefit and make decisions based on those insights.