To increase your chances of ranking well in the search engines, there are four steps that your business should take.
First, your business must have a professional-looking website that contains accurate information about your business.
Second, you must target local keywords. Instead of trying to rank for “ice cream” your business should target “ice cream in Chessington.”
Third, claim your listings on Google, Bing, and Yahoo. Claiming your Google My Local Business listing and appearing on Google maps and the Three Pack of Google will give your business a competitive edge.
Fourth, you can also promote your business on local search directories. Directories such as Yelp, Yellow Pages, and Merchant Circle help your website’s ranking in search engines and expose your business to more potential customers.