What is Brand Salience? [+How Do You Measure It?]

While branding can feel like a vague concept, it’s one of the most important elements of a marketing strategy.Did you know that presenting a brand consistently across all platforms can increase revenue by up to 23%? Plus, consistently presented brands are 3.5...

The Beginner’s Guide to Brand Pillars

Although the practices of marketing and branding have been around for centuries, the industries started to shift in the 1990s.The digital age came about and companies began to market their brands more than their products with the goal of giving their company a...
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