by admin | Apr 2, 2021 | Digital Marketing
To consider the potential payoff of product diversification, let’s start with an example.Lululemon, an athletic apparel company, was founded in 1998 with one core product: yoga clothing for women. If you’ve been to a store recently, you’ve likely...
by admin | Aug 27, 2020 | Digital Marketing
When I first moved out of my parent’s house, my spending was out of control. I bought take-out regularly, new clothes often, and fun products frequently.However, I quickly realized that I was spending too much money on unnecessary things. After racking up some...
by admin | Aug 18, 2020 | Digital Marketing
When McDonald’s first opened its doors, they had two items on the menu: burgers and fries. After surveying competitors, the founders saw that in order to stand out as a food company, they had to be different. Instead of offering a multitude of menu options, they...
by admin | Jul 7, 2020 | Digital Marketing
In 2008, the Great Recession was all over the news. At 14, I didn’t exactly know what that meant. However, I understood that my parents were struggling financially. While it was the first economic crisis I was old enough to remember, it isn’t the only...
