Digital transformation is more than just a buzzword — as noted by Forbes, 70% of companies have already deployed a […]
Tag: Buyer Personas
The Complete Guide to Firmographic Data
Companies are still struggling to improve the reach and reliability of personalized data about potential clients and customers.
What Is Demographic Segmentation, & How Do You Do It?
One of the greatest music videos ever made (according to MTV) was released in 1990, winning Best Choreography and the […]
8 Modern Tips for Marketing to Millennials
You’ve seen the articles lamenting the death of certain industries and changing consumer attitudes, all paying tribute (negatively or positively) […]
How to Create Detailed Buyer Personas for Your Business [Free Persona Template]
Marketing Margie. Sales Sam. IT Isabel. Accounting Alan. Do you know who your business’s buyer personas are? And if so, […]
Content Mapping 101: The Template You Need to Personalize Your Marketing
What is a Content Map? A content map is a plan to deliver the right content, to the right people, […]
