As a billionaire inventor and CEO, the fictional Tony Stark, also known as Marvel’s Iron Man, worked his way to […]
Tag: Co-Marketing
5 Brand Partnership Fails [+Co-Marketing Mistakes to Avoid]
When you were in school, did you ever work on a group project? If so, you probably remember that some […]
21 Examples of Successful Co-Branding Partnerships (And Why They’re So Effective)
Everyone has loyalties to their favorite brands, but there’s a good chance your favorite products are the result of two […]
What’s an Implementation Partner & How Do You Work With One?
In college, I took a class on graphic design. One requirement for the class was to have working knowledge of […]
How 3 HubSpot Managers Found Strong Co-Marketing Partnerships [+How You Can, Too]
A solid co-marketing partnership is one of the better ways to reach a previously untapped audience, generate positive publicity, and […]
What Is Co-Marketing? A Guide to Co-Branding Marketing Campaigns
Editor’s Note: This post was originally published in March 2013 and has been updated for accuracy and comprehensiveness.
Reach and Delight (The Right) Customers with Cooperative Marketing
Let’s say you’re buying a new phone. You probably also have to buy a screen protector and case. But, never […]
HubSpot Ran A Co-marketing Campaign: Here’s What We Learned
Co-marketing campaigns can be undeniably effective for increasing brand awareness, reaching new audiences, or creating amazing — and potentially delicious […]
