In this competitive B2B marketing landscape, businesses make substantial investments in building content marketing programs. Why? Content marketing has been […]
Tag: Content Planning
How to Create a Comprehensive How to Guide [+Examples]
The irony doesn’t escape me that I’m currently writing a “How to” guide on … “How to” guides.
How to Create an Editorial Calendar in Google Calendar [Free Templates]
One of the most frequent questions we get from aspiring and current inbound marketers is, “How do you manage all […]
10 Content Marketing Analytics Tools That Finally Do What You Need
70% of companies are actively investing in content marketing, and 60% regard it as an important part of overall strategic […]
How to Create an Editorial Calendar [Examples + Templates]
If you’re anything like me, you’re consistently working out of at least 20 browser tabs, four journals, a yellow legal […]
Your Blueprint to Create the Perfect Content Marketing Strategy
Creating content can feel discouraging. For instance, you might spend hours producing something that’s amazing, only to get little engagement, […]
How to (Easily) Make Perfect Content Calendars in Google Sheets
If you’re anything like me, you likely use them for data collection, to track campaign or blog post analytics, or […]
The Evolution of Content Marketing: How It’s Changed and Where It’s Going in the Next Decade
A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner […]
How to Run A Content Audit in 2020
Think of all the content you create — the good, the bad, and the ones that take a scary amount […]
What Are Content Managers, and How Do You Become One?
When I was in college, I had a mentor during my summer internship. When we were talking about my career […]
