“Hey, would you mind sending a follow-up email?”
Ever since email marketing became a legitimate marketing channel in the 1990s, email marketers have largely measured their performance against […]
Did you know it costs five times more to attract a new customer, than to keep an existing one?
“You’ve got mail.” At least, that’s what you’re hoping as a digital marketer — to show up in your audience’s […]
Here’s a little exercise for you: Check the timestamps on the emails you’ve gotten in the past day. What have […]
My role at HubSpot is the French Marketing Automation Manager — essentially, I’m in charge of the marketing automation for […]
This morning, as usual, I started my day by checking my emails.
Nowadays, marketers put a lot of emphasis on chatbots, Instagram influencers, and other new opportunities to reach their customers. But […]
Think email marketing is dead? Think again.. Email marketing is actually thriving. In HubSpot’s 2020 State of Marketing Report, roughly […]
Sometimes, improving UX can cost a lot of money. And oftentimes, some of the problems website visitors have are easy, […]