Dear Marketing ops professionals, what will your marketing team look like six months from now? Or a year from now? […]
Tag: Marketing Automation
B2C Marketing Automation and 5 Top Software Tools to Power It
Any B2C marketer can attest to the total relief that comes right after setting up successful email automation. To know […]
7 Steps to Use Trigger Marketing in Any Content Campaign
When you hear the phrase “marketing automation,” what do you think of first? A detailed diagram of emails sent to […]
How to Implement & Succeed With Marketing Automation
Emails. Social media posts. PPC campaigns. Wait — another email. Don’t miss that new lead that just downloaded your online […]
8 Resources to Use to Ensure You’re Using Inclusive Language
We’ve talked about it before, but diversity, inclusion, and belonging shouldn’t be about filling a quota. Instead, the goal should […]
The 13 Best Marketing Automation Software Tools Available to You
A majority of businesses are using some form of marketing automation nowadays — in fact, studies cite around 51% of […]
How to Set Up Automated Email Marketing Workflows (+ Examples)
Are your contacts going with the flow, or are they just sitting dormant in your marketing database? If you don’t […]
The Top Benefits of Marketing Automation
For some reason, whenever I hear the words “marketing automation,” I think of the “Transformers” movie with Shia LaBeouf and […]