In an ideal world, marketers would have limitless budgets to invest in experimental initiatives and new programs. After all, the […]
Tag: marketing budget
How Much Should Your Marketing Team Budget for 2021? [By Industry]
When I was hired for my first marketing role, I got really excited to pitch new, exciting ideas to my […]
How to Manage Your Entire Marketing Budget [Free Budget Planner Templates]
Let’s say your company decided to invest in a website redesign to improve lead generation, and you’re responsible for managing […]
Extended Marketing Mix: What It Is and Why It’s Useful
Cooking is my favorite pastime. It’s so much fun to find new recipes and learn about new ingredients. Plus, (usually) […]
The Plain English Guide to Return on Ad Spend (ROAS)
As a writer, I’ve never been very good at math. I know … shocking. Most marketers can relate, because as […]
How to Develop a Successful Marketing Mix Strategy [+ Templates]
One of the first things you’re taught in your Introduction to Marketing class is that marketing can be best explained […]
7 Steps to (Effectively) Branding Your Business on a Budget
In marketing, it seems like the word “brand” is used a lot — the leading brand, off-brand, personal brand … […]
Marketing Without a Budget? Use These Tactics for Success
As a habitual spender bee, the day before payday is, sadly, one of scant spending. Some of the marketing teams […]
