If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it’s time to change […]
Tag: SEO Strategy
How to Detect and Eliminate Keyword Cannibalization
Keywords are king when it comes to engaging users and increasing your search engine ranking.
6 SEO KPIs Every Search Marketer Should Know
Ever since I was first introduced to search engine optimization (SEO), I’ve had to use it in every role I’ve […]
What is a website taxomomy?
While scavenger hunts can be fun, users don’t want to frantically search through a website to find answers to their […]
Is Page One Overrated? The Truth About Organic Search Results
For many marketers, ranking on page one of Google is the ultimate sign that your piece of content has made […]
Why You Should SEO-Optimize Your Content, Even if Your Goal Isn’t Organic Traffic
Nowadays, you can’t conduct a successful content marketing strategy without incorporating SEO methods. Neil Patel explained it well when he […]
19 SEO Tips Straight From the Mouths of HubSpot’s SEO Team
Throughout all of 2017, HubSpot experienced something that had never happened before — our blog’s monthly traffic flattened. Even worse, […]
