Tag: Social Media Strategy

Many businesses find social media overwhelming — there are so many networks available, and they’re always adding new features for […]

Segmentation is not a new concept for marketers. We use segmentation to send personalized emails, create buyer-specific pricing models, and understand […]

With over 2.7 billion monthly active users and 1.82 billion daily users, Facebook is the largest social network in the […]

Let’s face it, we love videos.

Whether you use it to supplement your existing inbound marketing efforts or it makes up your entire strategy, you’ve probably used […]

As marketers, we understand the importance of incorporating social media into our marketing mix. In fact, 74% of global marketers […]

Musical.ly, created in 2014, was a music sharing app whose users would share short videos of themselves lip-synching to different […]

TikTok is quickly becoming the next big thing in social media, both for individuals and for brands.