Video: Anthony Church on conversion tracking & SEO

In this vlog series, I met with Anthony Church, VP of client services at Interact Marketing; he works for Joe Beccalori, who I interviewed before. Anthony and I went to the same university, Baruch College, City University of New York, and then we both fell in love with search marketing.

In our conversation, we spoke about two primary topics: (a) conversion tracking and (b) what SEOs should focus on. Conversion tracking is vital because without tracking what really matters, how do you know what you need to work on? Anthony shared that he often sees that most site owners are not tracking conversions. So, they are going about their marketing efforts with blindfolds on. How else do you know if your campaigns are working without tracking them properly?

We went through how to set up your conversion tracking and then moved into the broader topic of SEO.

Here is the video:

If you’re a search professional interested in appearing on Barry’s vlog, you can fill out this form on Search Engine Roundtable; he’s currently looking to do socially distant, outside interviews in the NY/NJ tri-state area. You can also subscribe to his YouTube channel by clicking here.


About The Author

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry’s personal blog is named Cartoon Barry and he can be followed on Twitter here.

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