video marketing

Video Marketing Services And The Benefits Of Video Marketing

What is video marketing services and the benefits of video marketing for business? An effective video marketing strategy can help you grow your business, maintain your online presence and engage with the audience.

We are a digital agency in London and some of our specialist areas are online video marketing, video content marketing and YouTube video marketing services. We work with various industry sectors and provide, business video marketing, real estate video marketing, video advertising services and many more.

What Is The Importance Of Video In Marketing And The Benefits Of Video Marketing For Business

You are probably asking, "why should I use video marketing or why are online video marketing companies providing this service?" We will consider why video marketing is so powerful and how effective online marketing videos are.

According to a Cisco forecast, online video will make up 82% of Internet traffic in 2021.The forecast also predicts the amount of bandwidth consumed to grow as more video is consumed and higher-quality videos are watched. Over the next four years, video is expected to see the fastest rate of growth. In 2016 alone video users doubled to 1.5 billion and video accounted for 73% of traffic. 1.5 billion video searches originate from businesses. A survey by Forbes Magazine revealed that, on a weekly basis, 75% of executives watched work related videos from the office.

Higher Conversion Rate and Return on Investment

Video can also have a conversion rate of up to 64%. Reports from marketing analysts have shown a sales increase of close to 25% or sometimes more for businesses that use on demand video, video email or streaming video podcasts. Deploying video marketing as a campaign strategy will yield good results.

Done correctly, video can be a great sales catalyst because of its richness in content that can easily resonate and connect with a particular target audience. A live demonstration of a product or service is more likely to increase client response and influence or persuade them to take action or make a purchase.

Creating Brand Awareness, Building Credibility and Trust

Video marketing is a powerful online medium that any serious business cannot afford to ignore. According to most online users, trust and credibility comes first and seeing a business representative talk to them face to face helps to melt away doubt and builds trust. But sending personnel to different locations at the same time to set up product demos does not only make less economic sense but can be an expensive exercise. This can easily be achieved by using video through  a platform that hosts videos, that can also be easily accessed by those interested.

Ranking Factors and Online Visibility

One of the key components of video marketing is, distributing and syndicating videos to authority hosting platforms, Like YouTube, Tumblr, Vimeo, the largest being YouTube. YouTube is the second largest search engine in the world, from Google and the two are sister search engines.

YouTube is about video and receives over 1 billion visitors every month, with over 4 billion videos being watched every month. 300 hours of video are uploaded to YouTube servers every minute, 70% of the views come from outside the United States. YouTube videos have an audience in over 51 countries and 61 languages. There is overwhelming evidence that YouTube is the largest video hub and a powerhouse for hosting video marketing campaigns.

Because YouTube is an authority search engine with a very good relationship with Google, it is very possible to rank videos on page 1 of Google within a short space of time. Ranking on page 1 of Google for the right keywords can increase traffic to an online business. If done correctly using longtail buyer keywords and competitor analysis a video marketing campaign can produce very good results.

Our video marketing experts can help you establish your business objectives, identify your target audience, create engaging and share-worthy video content and finally integrate your video marketing with all other aspects of your online presence.

We will tailor Video Marketing strategies specifically conceived for your brand and your audience. You’ll get fully supported and managed video marketing campaigns, content planning (and generation), blogger outreach and video distribution among other services that aim to attract new customers and increase your profitability.

Our video marketing Services give you the possibility to connect and share information leading to an increase of the brand’s, product’s or service’s awareness. The results of Video Advertising are reflected in the number of re-tweets, shares, comments, likes and views. Distributing your marketing videos across many social media plartforms will result in users sharing your content. This will be done from within the most popular social media platforms such as Facebook, Google+, Twitter, Pinterest and LinkedIn.

Brand Awareness

With our keyword optimized videos, we can help you improve the image of your business and promote your brand.

Social Media Placements

Facebook, Twitter or Pinterest content can increase your traffic in a short period of time. Social signals can influence the way search engines view your website Our experts can help you distribute and syndicate your promo videos to the most suitable social networking platform for your brand.

Broadcast, News, Financial and Radio Sites

Our team of video marketing experts will ensure that your marketing campaigns are syndicated across many broadcast, news, financial and radio station sites for maximum exposure. We will craete and manage your accounts on your behalf and engage with your audience.

Setup & Custom Profile Design

We create and customize Social media profiles with quality content and aesthetics that resonates with your brand and audience.

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