You must have noticed that Google and Yahoo are moving up the hierarchy from the main search page to the page you click on when you use their search. And that’s a good thing.
Google has been trying to create a more personal search experience, with things like contextual suggestions and the result you see on the right side of its home page. This has been designed to help you when you are using the search, and to give you what you were looking for more quickly.
Yahoo, on the other hand, has been trying to create a search experience that is more personal, “where the results are more relevant, relevant, and more relevant”.
And from a business perspective, this is what everyone wants. A more personal search experience for consumers will mean more clicks, more business.
I know it doesn’t work this way for Google, because if it did, we’d all be out of jobs. You might even go bankrupt trying to figure out your Yahoo position. But for all the talk about Google moving towards a more personal search experience, Yahoo is in the middle of doing it the wrong way.
Yahoo! Search > Google
Yahoo! is doing the wrong way what Google is doing right:
Yahoo! search is personal in the sense that you’re presented with some recommendations that Google is avoiding. You are not shown sponsored results, local search results, or ads. Instead, it will show you a list of results that are most likely to be relevant, because they were picked by humans. It will also offer you recommendations on the left side of the page. These are personalized recommendations. In a sense, this is the opposite of Google, which is “organically” personalized.
There is a middle path where Yahoo! search combines the best of Google and the best of Facebook. It’s not totally there, but it’s getting there.
This middle path of Yahoo! search, along with its upcoming changes to Facebook Like, are what you should be paying attention to. It’s not where you want to be in terms of search, but it’s a step in the right direction.
If you do not get your content out there, you’re going to be fighting a never ending battle. You need eyeballs on your content. The best way to do that is to have the best search engine algorithms in the business.
The truth is that when it comes to optimizing your content for the search engines, sometimes you have to lean towards Google more than you do Yahoo!. You need to find a balance between quality and quantity. But rest assured, you can do it.
The way you do it is to focus on high-quality content that is also rich in keywords. After all, a search engine algorithm is primarily comprised of math. And math is about making predictions.