In recent years we have witnessed great strides in technological advancement. But what cannot be ignored is how these developments have influenced people's online behaviour. The mojority of people now spend more time on the internet searching for products and services. As a result the bulk of shopping is now carried out online. More retail businesses are closing down their brick and mortar shops to open online shops. The only brick and mortar facilities they have remaining are their warehouses where they keep and distribute their inventory from. The rest of the selling is done online from their websites.

Whether you are a small start up struggling to generate leads and sales or an already established business, you cannot afford to ignore online marketing. The markets are extremely competetive and for your business to survive you need to have a well crafted marketing strategy. You will need to establish yourself as an authority figure in your niche and position yourself well to give you a competitive urge.