These days we hear terms like digital marketing, search engine optimization, Local SEO, video marketing, video SEO, corporate video production, YouTube marketing and social media marketing. As a business owner what does all this mean to you? Well, these are marketing strategies that can help you become more visible online and attract people to your business. Your goal is to grow your business and you need sales to do this, but without sales it is going to be difficult. Your business can only generate sales when people who are interested in your product or service know that you exist. It is not rocket science.